From a simple website to a customer-generating machine: the Ginarreda.it case study

When an entrepreneur decides to invest in their website with a long-term vision, results follow.
The Ginarreda.it project is a concrete example of this.
 

Gin Arreda is the business of a carpenter near Milan, a craftsman with strong technical skills and great quality in his work, but—as often happens—with an initially unexpressed digital potential.
 

1. The start: a simple but well-made website

At the beginning, the project involved an essential showcase website:
 

• Clear and professional home page
• "About us" page to tell the company story
• Contact page optimized to receive inquiries
• Solid and fast technical structure
• Graphics consistent with the quality craftsmanship positioning
   

The initial goal was not to "do everything at once," but to build the right foundations:
a credible, navigable website designed to inspire trust.

2. Growth: service pages optimized for Google

Over time, we expanded the project by adding:
 

• A dedicated page for each service
• SEO-optimized texts
• Structure designed to capture local searches
• Clear calls to action for contact and quotes

This allowed Gin Arreda to:

- Be found by those looking for specific services
- Increase qualified traffic
- Transform the site from a "showcase" to a customer acquisition tool

Each page not only tells what is done, but why you should choose them.

3. The blog as a strategy for continuous visibility

We then integrated a content marketing strategy:
 

• Corporate blog
• Editorial plan covering all of 2026
• Informative, useful, SEO-optimized articles

The blog serves to:
 

• Rank on Google
• Build authority
• Answer potential customers' questions
• Bring steady traffic over time
   

The site no longer works only when someone visits it by chance:
it works every day, intercepting real searches and needs.

4. Google Ads: immediate traffic and real conversions

To the organic strategy, we added targeted Google Ads campaigns:
 

• Ads on main services
• Call extensions
• Direct WhatsApp contact
• Quote request forms

Result:
 

• Daily phone calls
• WhatsApp messages
• Requests for site inspections
• Real quotes, not generic traffic

The website has become the center of everything:
a platform that converts, measures, generates revenue.

5. The results: trust, clients, and continuous growth

Thanks to this journey:
 

• The client has acquired new jobs beyond initial expectations
• He has strengthened his local online presence
• He has invested further, going on to create a second web project
• He has confirmed that even a remote collaboration (Milan–Sicily) can bring concrete results

This demonstrates a fundamental thing:

- A website is not an expense.
- It is a strategic investment in your business.

6. What readers can learn from this case study

If you have a business, whether artisanal or corporate, this project teaches that:
 

• You don't need to start big, but you need to start well
• The technical structure is as important as the graphics
• Service pages are essential to be found
• The blog builds authority and traffic over time
• Advertising works only if it lands on a well-made site
• Conversions come when communication and strategy are aligned

7. Why a professional website is indispensable today

A well-designed website:
 

• Explains who you are
• Tells what you do
• Conveys trust
• Answers doubts
• Brings contacts
• Generates business opportunities

It's not just about "being online."
It's about being chosen.

The Gin Arreda case shows that, with the right strategy,
a website can become your company's best salesperson, active 24 hours a day.

And this is exactly what we create every day at Cosito.it:
digital projects that are not only beautiful, but that work.