The Advantages of the Website

Also as a result of the pandemic, the digital transformation process and the growth of online business are now concepts that affect any business.

 

Thanks to the Internet, the way we relate to people has changed, sharing information, buying through our smartphone and also the way of working has changed. Many companies, in fact, during this period have moved their business online, in part or completely, to meet the new visibility and sales requirements imposed by the market.

 

For example, some have focused on Social Networks, the simplest and most immediate way to showcase their business and reach the online audience. or your own website or online store, with a more long-term view.

 

Let's see the advantages in detail.

 

The importance of having a website

Marketing

 

The website is not an alternative to Social Networks, but it is the main channel on which to integrate one's marketing and therefore sales strategy.

 

Those who decide to entrust communication only to a Social page, exists exclusively on that channel. A Site allows a company to expand its audience, to reach people who are not present on Social Networks, but who use Google or other engines to carry out research related to a product or activity.

 

Furthermore, a domain can be advertised on TV, radio, it can be linked in an article that talks about your company or that talks about topics related to your products. And, of course, it can also be advertised on social media!

Professionalism, credibility

A company that does not have a site is not well regarded by consumers who want more information. Thanks to the Site, your business appears more professional like a business card, to introduce yourself to your potential customers by describing what

you do or what you sell.

 

Unlike social media, the site has an owner, an outstretched hand towards the user who wants to understand who the company is, where it is and what it does. Furthermore, if a website is also well-designed, guaranteeing an excellent browsing experience, customers are more inclined to trust the company and take advantage of their services.

 

It communicates values, logos, colors and everything that contributes to the Corporate image. Websites are an essential tool for companies to assert their credibility and instill trust in their customers and potential ones.

Security

A Site is safe:

• because it is possible to make constant backups content and restore in
• case of problems; everything that is published, even by mistake, can always be changed, at
• any time; it protects the brand, because it is a domain (www.your-name.it) It belongs only to those who buy it and cannot be copied by others. A page or a Social account, for example, can be replicated countless times by anyone.

Conclusion

The Website contributes to the growth of your online business only if it is developed and optimized over time. The Website must be part of one's strategic choices in a logic of corporate enhancement.